Missing Conversions
Important customer actions can go untracked, especially when tracking depends on the browser alone.
Powerful WordPress conversion tracking
Track Every Conversion. Turn Better Data Into Better Ads.
Advanced WordPress tracking built for Meta Pixel, Conversions API, WooCommerce and modern performance marketing.
No complicated code. No unnecessary complexity. Just reliable conversion tracking.
Pixel ConnectedMeta Pixel
CAPI ConnectedConversions API
Events today
12,482
Purchase324
AddToCart1,842
InitiateCheckout692
ViewContent4,829
PageView4,795
Purchase received
Event deduplicated
BUILT FOR YOUR MARKETING STACK
- WordPress
- WooCommerce
- Elementor
- Meta
- Google Analytics
- Google Ads
- TikTok
Your Ads Are Only As Good As Your Tracking.
When conversion data is incomplete or inconsistent, ad platforms have less to learn from and you have less to trust.
Fragmented Tracking
Managing multiple tracking systems shouldn't require multiple tools, plugins and dashboards.
Technical Complexity
Advanced tracking shouldn't require advanced coding skills or a developer for every change.
Duplicate & Incorrect Events
The same conversion reported twice, or with the wrong values, makes campaign results harder to interpret.
Poor Event Visibility
Without a clear view of what fires and when, tracking issues stay hidden until reports look off.
One Powerful Tracking Layer for Your WordPress Website.
Connect your website, configure your events and send cleaner conversion data to the platforms that power your advertising.
VisitorViews, clicks, purchases
Your WordPress WebsiteConfigured once in the dashboard
Browser Tracking
+
Server Tracking
Conversion PlatformsMeta · Google · TikTok
Meta Pixel + Conversions API
Browser + Server Tracking. Working Together.
Combine browser-side tracking with server-side conversion signals to create a more resilient measurement setup.
BROWSER TRACKING
Meta Pixel
- Meta Pixel
- Website events
- Visitor actions
- Real-time browser signals
SERVER TRACKING
Conversions API
- Conversions API
- Server events
- Reliable conversion signals
- Event deduplication
Browser Event
+
Server Event
Event IDevt_8f3a21
Deduplicated Conversion
Results depend on your setup, consent choices and platform behavior. This is not a guarantee of complete tracking.
Track the Actions That Matter.
Standard conversion events, organized in one place.
Active
PageView
Record every page a visitor opens across your site.
Active
ViewContent
Capture product and content views with relevant details.
Active
AddToCart
Know when shoppers add products to their cart.
Active
InitiateCheckout
See who starts the checkout process.
Active
Purchase
Track completed purchases and pass relevant conversion data to your advertising platforms.
Active
Lead
Measure form submissions and enquiries.
Active
CompleteRegistration
Track sign-ups and account creation.
Active
Search
Understand what visitors look for on your site.
WooCommerce
Built for WooCommerce Stores.
Follow the shopper from first product view to completed order, with the data your ad platforms expect.
Product ViewViewContent
Add to CartAddToCart
CheckoutInitiateCheckout
PurchasePurchase
Order #1042 (illustrative)Tracking
Product IDSKU-2081
Product NameSample Product
Price2,499.00
CurrencyINR
Quantity2
Order Value4,998.00
Transaction IDtxn_10420
Purchase event ready to send
Product tracking
Send product IDs, names and prices with view events.
Cart tracking
Capture add-to-cart actions and cart contents.
Checkout tracking
See when shoppers begin checkout.
Purchase tracking
Report completed orders as Purchase events.
Revenue data
Pass order value and currency for revenue reporting.
Transaction data
Include transaction IDs to keep orders identifiable.
Advanced Matching
Send Better Context With Your Conversion Events.
Advanced matching lets you include additional customer details with an event, so ad platforms have more context when connecting a conversion to the right person.
Use customer data only where appropriate and in accordance with applicable privacy laws and platform requirements.
EmailCustomer contact detail
PhoneCustomer contact detail
Customer informationName and location fields
Purchase dataValue, currency, order details
Event parametersExtra context attached to each event
Event deduplication
Prevent Duplicate Conversion Signals.
When the same conversion can be sent through multiple channels, event IDs can help platforms identify and deduplicate matching events.
Browser Purchase
+
Server Purchase
Same Event IDevt_8f3a21
One Conversion
See What's Happening Under the Hood.
Follow events as they fire, with source, status and event ID for each one.
Live Event StreamLIVE
TimeEventSourceStatusEvent ID
Everything You Need to Measure Conversions.
A focused toolkit for tracking, organized inside WordPress.
Meta Pixel
Install and manage your pixel without editing theme files.
Conversions API
Send server-side events alongside browser tracking.
WooCommerce Tracking
Product, cart, checkout and purchase events for your store.
Event Tracking
Standard events organized and easy to switch on or off.
Event Deduplication
Use event IDs so matching browser and server events can be recognized.
Advanced Matching
Add customer context to events where appropriate.
Custom Events
Define events for actions specific to your business.
Google Analytics
Connect Google Analytics alongside your other platforms.
Google Ads Tracking
Measure conversions for your Google Ads campaigns.
TikTok Tracking
Track conversions for TikTok campaigns.
Event Diagnostics
Spot configuration issues before they affect your reports.
Easy WordPress Setup
Configure everything from your WordPress dashboard.
From Installation to Tracking in Minutes.
Four steps from a fresh install to live conversion data.
- 1
Install
Install the WordPress plugin.
- 2
Connect
Connect your tracking platforms.
- 3
Configure
Choose and configure your events.
- 4
Track
Monitor your conversion activity.
Powerful Tracking Without the Complexity.
Configure essential tracking settings from your WordPress dashboard without manually adding tracking code to every page.
Designed for minimal technical setup. Some advanced configurations may require technical implementation.
Meta Pixel
Conversions API
WooCommerce events
Advanced matching
Dashboard Preview
Your Tracking, All in One Dashboard.
Illustrative data shown. Explore the views inside the plugin.
EVENTS12,482
PURCHASES324
REVENUE₹8.4L
EVENT HEALTH98%
Events over the last 14 days
14 days agoToday
Connections
BrowserActive
ServerActive
DeduplicationOn
| Event | Today | Source | Status |
|---|---|---|---|
| PageView | 4,795 | Browser + Server | Receiving |
| ViewContent | 4,829 | Browser + Server | Receiving |
| AddToCart | 1,842 | Browser + Server | Receiving |
| InitiateCheckout | 692 | Browser + Server | Receiving |
| Purchase | 324 | Browser + Server | Receiving |
Meta Pixel
StatusConnected
Pixel ID•••• •••• 4821
Events received today12,482
Advanced matching fields
EmailEnabled
PhoneEnabled
LocationOff
SERVER EVENTS11,906
DEDUPLICATED10,874
API STATUSActive
LAST SENT2s ago
Browser vs server events
Browser12,482
Server11,906
| Order | Value | Currency | Purchase event |
|---|---|---|---|
| #1042 | 4,998.00 | INR | Sent |
| #1041 | 2,499.00 | INR | Sent |
| #1040 | 899.00 | INR | Sent |
| #1039 | 1,299.00 | INR | Sent |
Pixel connectionHealthy
CAPI connectionActive
Purchase eventReceiving
Event deduplicationConfigured
Missing parameterReview
Know When Something Needs Attention.
Surface tracking configuration issues before they become difficult to diagnose.
Pixel Connected
HealthyCAPI Connection
ActivePurchase Event
ReceivingEvent Deduplication
ConfiguredMissing Parameter
ReviewWorks With the Tools You Already Use.
Integration support for the platforms behind your site and your ads.
WordPressIntegration support
WooCommerceIntegration support
ElementorIntegration support
Meta PixelIntegration support
Meta Conversions APIIntegration support
Google Analytics 4Integration support
Google AdsIntegration support
TikTokIntegration support
Third-party names are used to describe compatibility only. No official partnership is implied.
Built for the Way You Work.
E-COMMERCE STORES
Track products, carts, checkouts and purchases.
MARKETING AGENCIES
Manage tracking across client websites.
PERFORMANCE MARKETERS
Improve visibility into campaign conversions.
WORDPRESS BUSINESSES
Centralize website tracking from WordPress.
A Basic Setup vs. a Complete Tracking Platform.
| Capability | Basic Tracking Setup | Our Advanced Tracking Platform |
|---|---|---|
| Meta Pixel | Included | Included |
| Server-side tracking | —Not typically included | Included |
| WooCommerce events | —Not typically included | Included |
| Event deduplication | —Not typically included | Included |
| Advanced matching | —Not typically included | Included |
| Event diagnostics | —Not typically included | Included |
| Custom events | —Not typically included | Included |
| Multi-platform tracking | —Not typically included | Included |
| Central dashboard | —Not typically included | Included |
"Basic Tracking Setup" refers to a manual, single-platform pixel installation. Features vary by plan.
Choose the Plan That Fits Your Tracking Needs.
Placeholder pricing shown. Update the amounts and feature lists before launch.
STARTER
For individuals and small websites
₹____ / year
- 1 website
- Meta Pixel & core events
- Event dashboard
PRO
For growing businesses
₹____ / year
- Multiple websites [CONFIRM]
- Conversions API & deduplication
- WooCommerce tracking
- Diagnostics
AGENCY
For agencies and multiple websites
₹____ / year
- Extended website limit [CONFIRM]
- Everything in Pro
- Multi-platform tracking
What Customers Say.
[Customer testimonial goes here]
Customer NameRole
[Customer testimonial goes here]
Customer NameRole
[Customer testimonial goes here]
Customer NameRole
Frequently Asked Questions.
[PRODUCT NAME] is a WordPress plugin for conversion tracking. It helps you send website events to advertising platforms and see what is being tracked from your WordPress dashboard.
Meta Pixel is a snippet of code from Meta that records visitor actions on your website, so you can measure conversions and build audiences for your Meta ads.
Conversions API lets your server send events directly to Meta, in addition to browser tracking. Using both can give a more resilient measurement setup. Availability depends on your plan/configuration.
Yes, the plugin includes WooCommerce event tracking for product views, carts, checkouts and purchases. Availability depends on your plan/configuration.
Integration support for Elementor is available. Availability depends on your plan/configuration.
Yes. With WooCommerce, completed orders can be reported as Purchase events with order value, currency and transaction data.
When the same conversion is sent from the browser and the server, a shared event ID helps the platform recognize them as one event instead of counting it twice.
Custom events are supported for actions specific to your site. Availability depends on your plan/configuration.
Essential settings are configured from your WordPress dashboard, so it is designed for minimal technical setup. Some advanced configurations may need technical implementation.
Google Analytics support is included. Availability depends on your plan/configuration.
Google Ads conversion tracking is supported. Availability depends on your plan/configuration.
TikTok tracking is supported. Availability depends on your plan/configuration.
Install it like any WordPress plugin: upload it in Plugins → Add New, activate it, then connect your platforms and choose your events.
[CONFIRM FEATURE] Add exact details on what data is stored, where and for how long. Use customer data only where appropriate and in accordance with applicable privacy laws and platform requirements.
Website limits depend on the plan you choose. Availability depends on your plan/configuration.
Ready to Take Control of Your Conversion Tracking?
Set up smarter tracking, understand your customer journey and make your conversion data more useful.